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Research Report

Strategic Allocation of Endowed Scholarships

This white paper describes how best practitioner institutions have increased the share of endowed funds allocated every year and pulled allocations forward into the critical spring packaging period.
Strategic Advisory Services
Tool

Making the Academy Market-Smart Toolkit

To ensure academic programs advance their institutions’ enrollment goals, institutions must consider market demand when assessing their performance—holding academic programs accountable for serving the academic and career needs of today’s…
Blog

Who are Gen Z transfer students—and three insights to recruit them

See the major findings from our Transfer Benchmarking Survey to compare transfer student recruitment efforts to peers and identify areas for investment and growth.
Blog

An introduction to influencer marketing for higher education

Just five years ago, the idea of “influencer marketing” was a fringe concept. But today, it is more than a trend—it is a valuable way that brands across industries have…
Blog

Survey findings: Vendor relationships and budgets across enrollment management offices

The Enrollment Management Benchmarking Survey presents data based on responses from 88 EM leaders. Explore the differences between public and private institutions when it comes to vendor relationships and budgeting.
Blog

How to use the admissions process to help students select the right major

Picking the right major can be a big source of anxiety for students, especially because choosing or switching majors too late can delay graduation. Learn how Florida International University built…
Blog

Grow transfer enrollment by addressing prospects’ key concerns

Discover how one institution stands out in the transfer market by answering prospective transfer students' questions before they're even asked.
Blog

Tackling the challenge of persistence among Pell Grant recipients

Learn how one institution improved retention rates among students who received Pell Grants.
Research Report

5 current challenges in enrollment marketing and communications

In 2018, the Enrollment Management Forum convened enrollment marketing and communications (M&C) professionals from across the country and asked, "What are your most pressing issues?" Based on their answers, we've…
Strategic Advisory Services
Event

Leveraging Pre-College Programs for Recruitment

In the first of a three-part webconference series designed for directors of admissions, we explore opportunities for you and your staff to leverage on-campus youth programs to advance strategic enrollment…
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