5 current challenges in enrollment marketing and communications
Use this briefing to discover current enrollment marketing and communication trends and educate your campus and department about key challenges.
In June 2018, the Marketing and Recruiting Effectiveness Center (MREC) convened several cohorts of enrollment marketing and communications (M&C) professionals to share their challenges, explore top trends in the field, and discuss significant changes impacting their work.
This briefing is a synthesis of the five most pressing issues that emerged across this series of conversations. These challenges surfaced across partner institutions of all sizes, selectivity levels, and geographical locations.
1. Designing a digital-first strategy
This resource is part of the Improve Communications from Deposit to Matriculation Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.
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