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Blog

These instructional capacity metrics are outdated. Here’s what to use instead

Learn three outdated instructional capacity metrics and three new analyses that better reflect the new realities of higher education and the everyday experiences of students and faculty.
Higher Education Strategy Blog
Blog

3 mistakes you’re making in pursuit of growth

Avoid these common missteps colleges and universities make in academic portfolio review and in pursuit of strategic growth.
Higher Education Strategy Blog
Blog

How to make your gift society work for you

An overwhelming majority of donors care little about certificates, plaques, and other traditional gift society touches, but abandoning societies altogether may be premature. Learn how to make your gift society…
Advancement Blog
Blog

It’s time for marketing communications to have a say in campus strategy. Here’s how.

The most advanced marketing and communication departments today are strategic partners and get involved in everything from institutional branding to admissions to fundraising. Here's three lessons to incorporate marcomm teams…
Blog

A lesson from Starbucks: How to address campus flashpoints

Colleges and universities are not the only organizations that experience climate "flashpoints": Incidents around diversity and inclusion, sexual misconduct, and free speech are affecting some of the most well-known businesses…
Higher Education Strategy Blog
Blog

What higher ed leaders can learn from Northern Virginia’s bid for Amazon HQ2

We conducted research interviews with many of the leaders involved with Northern Virginia’s winning bid for Amazon HQ2 and walked away with these three lessons for higher ed strategy leaders.
Blog

3 things you need to know about the shifting adult learner market

When it comes to enrolling the "responsible" generation in continuing education programs, learn three higher ed marketing truths you need to know.
Adult Education Blog
Blog

3 ways to engage admitted students on social media

As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for…
Enrollment Blog
Expert

Susan Wafford

Susan Wafford is the Vice President of Implementation Services at EAB and has been with the firm for 10+ years. She leads the Delivery Implementation and Support Services team. Susan’s…

Vice President, Implementation Services
Expert

Steven Mandelbaum

Steven is known for bringing innovative approaches to cost-effectively solve the most pressing and unique challenges.  At EAB he leads the strategy and operations for internal technology, office space, travel,…

Senior Vice President, Business Solutions
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