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Blog

It’s time for marketing communications to have a say in campus strategy. Here’s how.

The most advanced marketing and communication departments today are strategic partners and get involved in everything from institutional branding to admissions to fundraising. Here's three lessons to incorporate marcomm teams…
Blog

A lesson from Starbucks: How to address campus flashpoints

Colleges and universities are not the only organizations that experience climate "flashpoints": Incidents around diversity and inclusion, sexual misconduct, and free speech are affecting some of the most well-known businesses…
Higher Education Strategy Blog
Blog

What higher ed leaders can learn from Northern Virginia’s bid for Amazon HQ2

We conducted research interviews with many of the leaders involved with Northern Virginia’s winning bid for Amazon HQ2 and walked away with these three lessons for higher ed strategy leaders.
Blog

3 things you need to know about the shifting adult learner market

When it comes to enrolling the "responsible" generation in continuing education programs, learn three higher ed marketing truths you need to know.
Adult Education Blog
Blog

3 ways to engage admitted students on social media

As colleges grow their applicant pools, it can be harder for admissions teams to remain responsive to incoming students and their parents. Social media can be a low-resource tool for…
Enrollment Blog
Expert

Susan Wafford

Susan Wafford is the Vice President of Implementation Services at EAB and has been with the firm for 10+ years. She leads the Delivery Implementation and Support Services team. Susan’s…

Vice President, Implementation Services
Expert

Steven Mandelbaum

Steven is known for bringing innovative approaches to cost-effectively solve the most pressing and unique challenges.  At EAB he leads the strategy and operations for internal technology, office space, travel,…

Senior Vice President, Business Solutions
Expert

Seth Harris

Seth is a key member of the analytics management team responsible for the development of EAB’s analytic strategy and vision. He leads the ongoing development and growth of client aligned…

Principal, Financial Aid Optimization
Expert

Sarah Parrott

Sarah Parrott works with colleges and universities to increase enrollment and revenue through the strategic deployment of financial aid. Sarah’s secret for enrollment success is simple: brilliantly execute on the…

Principal
Expert

Sarah Le Duc

Sarah joined EAB in 2016, following fifteen years of working in financial aid and admissions, most recently at Macalester College in St. Paul, MN. As she works with clients to…

Principal