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Blog

What is a market-specific recruitment strategy?

See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
Enrollment Blog
Research Report

6 Current Challenges in Recruiting and Supporting Rural Students

Use this briefing to understand the context of rural student recruitment, identify challenges in rural student support, and start conversations on campus about rural efforts.
Tool

Designing Programs for the Millennial Workforce—Implementation Toolkit

This toolkit helps members design, launch, and maintain non-degree programs that exceed enrollment targets and cater to the needs of the Millennial population.
Professional and Adult Education Advisory Services
Research Report

Health Professions Study

As health care legislation spurs demand for health professions, COE units' program portfolios must keep up.
Professional and Adult Education Advisory Services
Research Report

Marketing Across the Program Lifecycle

This study explores 17 practices you can implement to create a more purposeful integration of marketing capabilities across the program lifecycle.
Research Report

Mobile Site Optimization

Find out how to prioritize your mobile site efforts, learn the basic principles of mobile design, and explore upcoming trends in web design and how they will impact mobile plans.
Professional and Adult Education Advisory Services
Research Report

Disciplining Social Media Strategy

Breakthrough-practice solutions to understand what's working (and not) in recruiting and retaining adult and online students through social media.
Professional and Adult Education Advisory Services
Research Report

Reaching Search and Shop Students

Today's student is skilled at comparing educational options—and they're looking for programs that match their educational and career objectives. Learn strategies progressive institutions are using to differentiate their message.
Professional and Adult Education Advisory Services

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