Advancement Marketing Services
Transforming Advancement Strategies for Our Partners
1.5B+
student and donor email touches annually100%
EAB partners retain donors at 11% points higher than the national average14%
average increase to donor counts in year 1 of partnershipLeverage a customized, year-long advancement strategy
Gone are the days of ad-hoc advancement efforts. Our team collects 10+ years’ worth of your alumni data, then segments it by likelihood to give and uses those segments to create a tailored, responsive strategy. Once created, we partner with your team to bring that strategy to life.
Make agile, data-driven decisions on fundraising efforts
EAB’s personalized data dashboards show you real-time metrics, empowering you to put data at the forefront of your fundraising efforts. Our team uncovers insights into your donors’ behaviors and works with you to integrate those insights into your advancement strategy.
Develop and deploy omnichannel campaigns telling your story
EAB’s team of experts use your branding, voice, and graphics to create stand-out, hyper-personalized campaigns that resonate with your donors across channels. Donors receive targeted messaging based on their giving and engagement history to build affinity and inspire action.
Grow your donor ecosystem through innovative digital marketing
You won’t find the next generation of donors by looking where you looked yesterday. Today’s and tomorrow’s givers are increasingly online, which is why EAB’s wide-reaching digital marketing efforts will help increase your fundraising reach, efficiency, and impact.
Boost your efforts with campaign optimization
The most effective messages are the ones that reach your donors. Our team of experts will optimize persistence and timing of messages, maximize email deliverability and list quality, and analyze performance in real time to quantify campaign success.
Partner Stories
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A Strategic Advancement Partnership Delivers Standout Results at Florida A&M University
Prior to their EAB partnership, FAMU struggled to reach their full donor pool consistently and effectively. They knew they were missing out on potential donors and wanted to leverage digital marketing, external capacity, and data insights to enhance their annual giving strategy.
Latest Research and Insights
The transformative impact of women in higher education philanthropy
A beginner’s guide to AI in annual giving
7 answers to data's role in advancement
Meet Our Advancement Experts
Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.
Talk to an Expert
Principal, Advancement Marketing Services
Specialties Advancement Communications, Alumni Relations, Annual Giving, Data and Analytics, Strategic Planning
Managing Director, Partner Success
Specialties Advancement Communications, Annual Giving, Budget and Planning, Customer Service, Data and Analytics, Digital Marketing and CommunicationsReady to Get Started?
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