Financial Aid Optimization for Graduate and Professional Programs

Protect Revenue and Navigate Uncertainty with Confidence

Price is one of the most powerful levers in graduate enrollment strategy, and increasingly the deciding factor for prospective students. EAB helps institutions design data-informed pricing and aid strategies that improve enrollment outcomes, strengthen competitiveness, and protect net tuition revenue. Using advanced modeling and real-time insights, we enable graduate leaders to test trade-offs, refine aid policy, and make more confident decisions in a changing financial landscape.

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Transforming Pricing and Aid Strategy for Our Partners

250

Financial Aid Optimization partners, including 40+ graduate and professional schools

100+

combined years of on-campus financial aid optimization project experience

100%

of principals and senior consulting staff have on-campus, practitioner experience

Descriptive Analysis

Understand Your Risk and Opportunity

Changes to federal lending, including the end of Grad PLUS and new borrowing caps, are making yield harder to predict and exposing gaps in pricing and aid strategy.

Through a comprehensive analysis of your programs, student populations, and borrowing patterns, we identify where pricing, aid, and financing constraints may impact graduate enrollment and revenue. This gives you a clear view of program-level risk and a stronger foundation for your aid strategy.

Program Pricing Comparison

Benchmark Your Market Position

To compete effectively, you need a clear understanding of how your pricing and aid compare to peer programs.

We conduct competitive pricing and net cost analyses using all available public data to help you see where you sit in the market and how your aid strategy stacks up. These insights inform both your financial aid approach and messaging.

Live Simulation Model and Optimization Analysis

Model the Impact of Pricing and Aid Decisions

Using proprietary data sets in combination with econometric modeling and your historical data, we simulate how different pricing and aid scenarios affect yield, net tuition revenue, and class profile at the program or institutional level. This allows you to test trade-offs before making decisions and move forward with greater confidence.

Unlike some firms, you’ll have unlimited live scenario testing and full transparency into the rationale behind each simulation. This facilitates ease of implementation and buy-in from key institutional stakeholders.

Policy Development

Build a Smarter Aid Strategy

Financial aid policy requires balancing competing priorities—enrollment growth, revenue goals, and student access.

We work with you to design a clear, data-informed pricing and aid policy that aligns with your institutional goals. By quantifying trade-offs and defining consistent awarding criteria, we help you move from reactive decisions to a more strategic, repeatable approach.

Monitoring

Monitor Performance and Adjust in Real Time

Graduate markets, borrowing limits, and federal policies are shifting rapidly. The ability to adapt mid-cycle is critical to staying competitive.

Our dashboards and ongoing consulting support allow you to track enrollment, yield, and revenue performance in real time. As conditions change, we help you identify where to adjust strategy and meet your goals throughout the cycle.

Decades of Expertise

Meet our financial aid experts

Each of our partners works with a dedicated Financial Aid Principal who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.