Advancement Benchmarking for Higher Ed Leaders
Benchmark your advancement shop against peer institutions.
Prove the ROI of Your Advancement Investments
EAB Benchmarking empowers advancement leaders to make data-driven decisions, advocate for investment, and drive stronger results even in constrained budget environments.
Why Benchmarking Matters
In a time of ambitious campaign goals and tightening budgets, advancement leaders must demonstrate—not just assume—the ROI of their operations. EAB’s benchmarking helps you see how your advancement shop stacks up against peers and pinpoint where strategic investment drives the greatest return.
Our Benchmarking Advantage
Unlike static benchmarking reports, EAB pairs robust analytics with unmetered access to experts—ensuring data translates into action and measurable improvement year over year.
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ROI Benchmarking Report
Use custom cohort profiles to compare performance against peers so you can refine organizational structure, address pipeline gaps, and maximize performance across gift bands.
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Fundraiser Productivity Report
Get actionable insights on team productivity to optimize portfolios, empower top performers, and ensure efficiency across teams.
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Advancement Spend Analysis
Discover areas of overspending and underinvestment to maximize ROI and advocate for right-sized budgets.
Each report is designed to inform leadership decisions and help advancement teams sustain high performance year over year.
Proof in Action
Advancement teams across the country use EAB Advancement Benchmarking to inform campaign planning, guide leadership transitions, and make data-driven investment cases.
- During leadership transition: Quickly understand shop performance and strategic priorities
- Before a campaign: Use apples-to-apples analytics to inform goals, budgets, and staffing plans
- Advocating for investment: Compare your shop’s ROI against peers to secure resources and sustain growth
“Reviewing EAB’s ROI and Fundraiser Productivity data with the Board is part of our annual planning process, and the Board now proactively asks for it. This initiative alone makes the whole partnership worth it.”
BRENT DUNN, VICE PRESIDENT FOR UNIVERSITY ADVANCEMENT, MISSOURI STATE UNIVERSITY
Advancement Benchmarking Resources
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Make the case for investment
Download our ready-to-use slides to advocate for investment in advancement.
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Dive into our methodology
Learn more about our benchmarking methodology in our on-demand webinar.
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Start data collection
For existing partners, get started with data collection using EAB’s Advancement Benchmarking Toolkit.
Request Your Custom Benchmarking Snapshot
Benchmarking is a signature service within EAB’s Advancement Advisory Services partnership. Once you complete the form, our team will be in touch to schedule an expert consultation, including a snapshot of your custom cohort from our latest benchmarking data.
Ready for Your Benchmarking Snapshot?
Fill out the form with your information and a member of our team will follow up.