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Partner Service

An Introduction to Employee Value Proposition

Request our partner intensive for a crash course on Employee Value Proposition with an EAB research expert.

For most higher ed leaders, Employee Value Proposition (EVP) is a new term that is just making its way into the lexicon due to rising competition for talent across industries. Cabinets must start getting familiar with this concept if they want to become true employers of choice and attract and retain top talent.

As a first step towards defining and articulating a compelling EVP, EAB offers an introductory partner intensive. During the session, an EAB research expert will discuss the fundamentals of EVP, key lessons from out of sector, and common misconceptions with your team. The presentation can be virtual or in-person on your campus.

Partner intensive details

Presentation objectives

  • Understand EVP

    Understand why an employee value proposition is table stakes for recruiting and retaining top talent today

  • Avoid pitfalls

    Learn common EVP pitfalls and how to avoid them

  • Plan next steps

    Identify next steps for creating a compelling EVP for your institution

To request the partner intensive presentation for your campus, fill out the form below or email us at [email protected]. After you submit your request, your Research Strategic Leader will follow up to confirm its receipt and next steps.

How our work impacts partners

EAB presented our employee value proposition research to the steering committee of a large research institution. The new chief people officer put the attract/repel concept to use by re-envisioning what characteristics they wanted to attract to new HR positions they were hiring for, and the team continues to evaluate candidates based on that framework.

“We had spent a lot of time working on what we wanted the new role to do, but hadn’t yet thought about the attributes of people we wanted, and didn’t want, to be here to do the work. Right time, right place helped us move quickly.”

Chief People Officer
Large Research University