Skip navigation

Uniformed Services Recruiting Solutions

The next generation is already deciding who they want to become. EAB’s Uniformed Services recruiting solution helps military branches plus state and federal agencies reach those high-intent candidates, build trust over time, and convert interest into action.
Speak to Our Recruiting Experts

A Trusted Recruiting Partner for Mission-Driven Teams

40+

years of recruitment experience, influencing major life decisions.

75%+

of high school students nationwide are in EAB’s growing audience.

90K+

military-intent leads sourced through Appily Serve.

Reach Candidates While They’re Planning Their Future

Through High Intent Leads, our In-School Planning Platform, Virtual Experiences, and Recruit Marketing campaigns, EAB helps your organization show up in the same places where candidates are already exploring college, career, military, and public-service pathways.

  • High Intent Leads

    Connect with service-interested candidates through Appily Serve.

    90,000+ military-intent leads
    3.7M+ 17–35-year-olds
    90% report a 3.0+ GPA

  • In-School Planning Platform

    Build connections through Intersect, your link to the leading career and life readiness platform.

    6M+ users
    30,000+ counselors
    13,000+ high schools

  • Virtual Experiences

    Bring your mission to life with immersive, AI-guided day-in-the-life experiences.

    5.5M annual tour visitors
    7:09 average time spent per visitor
    16% of visitors submit inquiries

  • Recruit Marketing

    Behaviorally responsive, AI-personalized marketing campaigns with measurable performance.

    1.5B annual emails and impressions
    8.4% average Appily direct mail response rate

Build a Stronger Recruiting Pipeline, For Years To Come

Recruiting does not happen in one message or one moment. Candidates and their support network need to understand the opportunity, picture themselves on that path, and know what to do next. EAB helps you reach the right candidates, engage them and their family with purpose, and convert them as your newest recruits. Through EAB’s audience access, omnichannel marketing, recruiter enablement, and campaign measurement, your team can build a stronger pipeline without adding complexity.

The Difference

What Makes EAB’s Recruiting Engine Different?​

We Reach Students in School

Through Intersect, EAB connects with students already using the leading in-school life planning platform to explore education and career options, introducing your organization while they plan what comes next.

We Show Up When Decisions Happen

Candidates are making choices long before they talk to a recruiter. Through our proprietary products, EAB reaches students while they’re still exploring the next step, helping your organization become part of that conversation earlier.​

We Are Experts Who Understand the Mission​

Good recruiting strategy must work in the field, not just on paper. EAB pairs audience access and campaign execution with guidance from experts who have built recruiting teams, exceeded goals, and supported service-focused recruiting at scale.​

We Engage the People Who Shape Their Decisions​

Candidates rarely make important decisions alone. EAB helps extend your message to parents, families, and school counselors, giving clearer information about service, education, and career opportunities to the people that students trust.​


How We’re Different – By the Numbers

  • Resource Card:

    1.5B

    Emails and impressions annually, as part of our powerful nationwide recruitment marketing engine.​

  • Resource Card:

    500+

    Marketing innovation tests annually, helping us continually monitor, learn, and adapt.​

  • Resource Card:

    20+

    Years surveying more than 1.5M young people, providing deep insight into audience behavior.

Why Partner With EAB

EAB Uniformed Services brings brand marketing, high-intent lead generation, AI-powered experiences, and performance insights into one connected strategy—helping military, police, and government recruiting teams reach, engage, and convert the right candidates.

One Connected Recruiting Ecosystem

Bring brand marketing, high-intent leads, AI-guided virtual day-in-the-life experiences, and data analytics together in a coordinated journey—rather than relying on disconnected recruitment tactics.

High-Quality, Military-Interested Leads

Appily Serve captures military interest at registration, connecting recruiters with candidates who have already demonstrated intent. Ninety percent of Appily Serve leads self-report a GPA of 3.0 or higher.

Immersive Experiences Powered by AI

Deploy AI conversation agents and AI-enabled virtual experiences to bring your organization to life, answer candidates’ questions 24/7, deliver timely personalized content, and guide every individual to the right next step.

Insights That Amplify Recruiter Impact

Give recruiting teams greater visibility into candidates’ self-identified interests and how they engage, helping prioritize follow-ups that lead to better interactions.

Measurable Performance, Continuous Improvement

See which messages and experiences are driving engagement, refine recruitment efforts using real behavioral data, and demonstrate the impact and ROI of your strategy.

More than 50% of our lead generation comes from web-based college search and scholarship platforms [including EAB’s Appily and Intersect]. When we followed up with those leads using [EAB’s] email campaigns we’ve seen approximately a 5x greater conversion rate to application start when compared to other channels.

LTC, Former Chief of Marketing and Recruiting

U.S. Army Cadet Command

We can’t get through all the leads as fast as [EAB is] sending them because they are the best leads we’ve ever gotten, which is leading to 45-minute-long conversations every time we call a lead.

Uniformed Services Partner

United States Coast Guard

EAB’s direct marketing capabilities and audience sources provide more focused, targeted lists at the top of the funnel, allowing us more flexibility than ever to identify and attract qualified candidates across the nation.​

USMA ADMISSIONS MARKETING OFFICER, MAJOR​

United States Military Academy​

By tapping into the spontaneity of 7+ million physical and digital visitors annually, the U.S. Air Force Academy is using data-driven insights to recruit the next generation of military leaders.

USAFA STRATEGIC COMMUNICATIONS TEAM LEADER

United States Air Force Academy

Our Military Recruiting Experts, By Your Side

Nearly 50 years of combined top-tier military leadership and recruiting expertise means EAB’s team is uniquely positioned to provide you with enhanced recruiting. These experts work side-by-side with you to make sure your recruiting operations are performing at the highest level.
Speak to Our Experts
  • Rich Conner

    Rich Conner

    Command Sergeant Major, USA (Ret.), Consultant and Principal, Uniformed Services
  • Ben Keffer

    Ben Keffer

    Captain, USCG (Ret.), Branch Practice Lead, Uniformed Services
The Briefing Room

Military recruiting starts at the kitchen table

Discover four strategies to engage parents, counselors, and trusted influencers to strengthen military recruiting and connect with prospective recruits.

Read the Blog
The Briefing Room

Does ROTC pay for college?

Learn what ROTC involves, how it can help pay for college, and what the program requires of participants.​

Read the Blog
The Briefing Room

How to Support Military Students Beyond Admissions

Experts discuss better ways for colleges to support military veterans and active-duty learners beyond the admissions stage.

Listen to the Podcast
The Briefing Room

The five U.S. military academies

Explore the five U.S. military academies, including costs, admissions requirements, student life, application steps, and careers after graduation.

Read the Blog
The Briefing Room

How does the GI Bill work for dependents?

Learn how GI Bill benefits for dependents can help military children and spouses pay for college, including tuition, housing, books, and more.

Read the blog

Related Solutions

Intersect by PowerSchool

Bolster your recruitment strategy by raising awareness with students in Naviance by Powerschool®, the nation’s leading college, career, and life readiness platform in use by 40% of all US high school students

Learn More

Virtual Tours

Bring your campus story to life with immersive tours that drive student engagement and inquiries

Learn More

Appily

An expansive college search network that leverages modern digital marketing tactics to help you connect with prospects and inquiries that are more likely to apply and enroll

Learn More