How One School Expanded Markets, Grew in Size, and Successfully Shaped Their Class

In 2011, this university had a strong local footprint and declining enrollment. Determined to establish itself regionally, this university partnered with EAB to grow enrollment throughout their state while strategically identifying, developing, and maturing select out-of-state markets.

Over a 10-year partnership, this university partnered with EAB across several services, implementing Search, Application Marketing, Yield IQ, and a Virtual Tour to meet their shifting goals. EAB deployed sophisticated data analysis to surgically identify high-potential out-of-state markets and strategically test them for enrollment potential. Leveraging a micro-market testing strategy, EAB established this university in new markets while controlling the costs of exploring new markets.

This university’s out-of-state enrollment has doubled during their partnership with EAB, which has transformed the campus environment. While it had primarily been a commuter school for in-state students, today this university has a vibrant residential student culture where in-state students live and learn with students from across the country. By 2016 this university had achieved its initial goals. Recognizing that they had “right-sized” their institution, this university shifted focus from growth to selectivity and retention. EAB pivoted with this university, which has now increased the average GPA by 7%.