Skip navigation
EAB Logo Navigate to the EAB Homepage Navigate to EAB home
  1. Why EAB /
  2. Partner Stories /
  3. Gonzaga University
Partner Stories

Strengthening the Donor Experience at Gonzaga University

type
Small, Private University
location
Spokane, Washington
undergraduates
7,400

  • Background

    Gonzaga University is a small, private university in Spokane, Washington, with an enrollment of approx. 7,400. Founded in 1887, it is a Jesuit institution that educates students for lives of leadership and service for the common good.

  • Challenge

    Gonzaga’s Advancement team faced a significant but familiar hurdle: despite limited resources, they needed to expand revenue streams and engage more constituents within the institution in their annual giving efforts. But the team’s primary focus on major gifts and donor relations impacted their internal bandwidth and expertise to execute this vision effectively.

  • Solution

    By partnering with EAB, Gonzaga was able to leverage newfound capacity and technology to increase the sophistication of their flagship fundraising campaigns within their annual giving program, with a renewed emphasis on personalized engagement strategies and an omni-channel deployment.

FY23 Impact Highlights

$333K

total sourced revenue from EAB campaigns

111%

ROI from partnership

1,605

new donors acquired
"

EAB's partnership has elevated our annual giving program and deepened our relationship with our alumni, parents, and donors across all fundraising channels. Our program has benefited from the personalized and cohesive campaign design and messaging that inspires investing in our mission. We're excited to continue a donor-centered trajectory of growth and innovation.

"

Stephanie Rockwell, Assistant Vice President of Operations and Fundraising Strategy