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How one advising leader saw a 600% increase in student responses

Words surrounding email performance—like “open rates,” “clickthrough rates,” and “conversion rates”—are not part of most academics’ vocabulary. But digital marketing best practices can provide measurable value to your student communications.
Blog

How will we measure student success in the 2020s?

As we think about where student success is headed in the next decade, it’s useful to look back at where we’ve been. From guided pathways to student engagement and experience,…
Student Success Blog
Blog

4 AI priorities for enrollment leaders

This blog shares steps enrollment leaders should be taking to benefit from generative AI while mitigating its risks.
Enrollment Blog
Blog

Why enrollment leaders shouldn’t worry about Apple’s privacy changes (or Facebook’s response)

Should enrollment leaders who want to reach prospective students and families be worried about Apple’s privacy updates?
Blog

4 things to know when planning for the future of teaching and learning

EAB convened 17 chief information officers (CIOs) to discuss opportunities and challenges facing the future of teaching and learning they see coming out of the pandemic. Read on for takeaways…
Data & Analytics Blog
Blog

How can I become an anti-racist leader?

See seven questions college leaders should ask to identify and dismantle racist practices on their campus to promote equity.
Blog

Which institutions benefit most from countercyclical enrollment growth?

Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy…
Blog

Engage low-income parents in their students’ college search

Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
Blog

The largest roadblock to hiring diverse fundraisers—and how to get around it

Many advancement teams have a long way to go when it comes to diversity, equity, and inclusion (DEI). Read our insight to learn how colleges and universities can diversify their…
Tool

Optimize K-12 Programming for Today’s Parents

Today’s parents have changed, but independent schools have not, leading to key misalignments between schools and their customers. Explore resources that will allow schools to bridge that gap by developing…
Independent School Executive Forum
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