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What burgers and fries can teach us about the state of grad program competition

Learn what chains like McDonald's and Culver's can teach us about competition among graduate, professional, and continuing education programs.
Adult Education Blog
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7 hallmarks of an anti-racist education institution

Learn about each of the seven hallmarks of an anti-racist institution through the lives of four BIPOC community members in this blog.
Higher Education Strategy Blog
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How one advising leader saw a 600% increase in student responses

Words surrounding email performance—like “open rates,” “clickthrough rates,” and “conversion rates”—are not part of most academics’ vocabulary. But digital marketing best practices can provide measurable value to your student communications.
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Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog
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Beyond access: How to deliver on your college’s promise program

With over 200 communities across 44 states offering College Promise Programs, the urgency to improve retention and graduation is greater than ever. While Promise Programs provide unparalleled access for underrepresented…
Community College Blog
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How to integrate resilience skills into support for readmitted students

See two examples of how institutions proactively weave resilience into their support for returning students.
Student Success Blog
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4 AI priorities for enrollment leaders

This blog shares steps enrollment leaders should be taking to benefit from generative AI while mitigating its risks.
Enrollment Blog
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4 things to know when planning for the future of teaching and learning

EAB convened 17 chief information officers (CIOs) to discuss opportunities and challenges facing the future of teaching and learning they see coming out of the pandemic. Read on for takeaways…
Data & Analytics Blog
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Engage low-income parents in their students’ college search

Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
Enrollment Blog
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Which institutions benefit most from countercyclical enrollment growth?

Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy…
Enrollment Blog

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