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Integrated Prospect Communication Plan Toolkit

This toolkit helps enrollment managers create and deliver a positive enrollment experience by coordinating communications across their institution.
Strategic Advisory Services
Infographic

The Gen Z persona equation

Recruiting students in today’s competitive, digitally complex landscape requires more than a one-size-fits-all approach.
Tool

Anatomy of an Effective Financial Aid Letter

Discover three ways you can improve your college or university's financial aid award letter and encourage students to enroll.
Strategic Advisory Services
Research Report

Incentivizing Behavioral Change with Aid Dollars

Administrators across higher education have been calling student success a “top priority” for years, but pressure to improve success is growing. This study documents perspective and best practices on how…
Strategic Advisory Services
Research Report

The Rural Student Landscape

Institutions feel pressure to recruit rural students for both mission- and business-related reasons. Our briefing outlines the reasons why the college-going rate for rural students lags behind urban and suburban…
Research Report

Continuing Education Units

This report investigates how other institutions structure and market Continuing Education (CE) units and programs at Canadian institutions.
Research Report

Transfer Benchmarking Survey results

Compare transfer efforts to peer schools and identify areas for investment and growth with our benchmarking data, collected from the enrollment divisions at flagship and more selective institutions.
Tool

Transfer Portal Help Center

EAB has created trainings for our Transfer Portal technology. These resources will help our App Admins partners get up to speed on Transfer Portal, understand site maintenance, and mange course…
Transfer Portal
Video

2 strategies to maximize the ROI on your graduate and adult program marketing

Hear about two best practices in expanding your prospect pool and delivering the marketing messages that will resonate most with students—and the stories of how two universities used these practices to achieve…
Adult Learner Recruitment
Research Report

Federal Policy Primer and Discussion Guide: Financial Aid

Explore key considerations for how federal shifts might impact the financial aid landscape, student loan policies, and tuition affordability.
Strategic Advisory Services

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