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Research Report

Are Parents Pushing Gen Z Away from Higher Ed?

As part of our research into non-consumption of higher education, EAB surveyed 150 recent high school graduates on their thoughts on higher ed.
Strategic Advisory Services
Insight Paper

The Big Bets University Leaders Are Placing on Graduate and Adult Enrollment

To learn more about how higher ed leaders are approaching graduate and adult enrollment, EAB surveyed more than 60 university executives.
Adult Learner Recruitment
Insight Paper

Recruiting ‘Gen P’

This report offers guidance for enrollment leaders on the mindset of “Gen P,” or the students whose college-going behaviors have been influenced by their experiences during the pandemic.
Enroll360
Infographic

Gen Z's Changing Journey to Enrollment

Explore this infographic to learn about key findings from our analysis of 5,000 survey responses from recent high school graduates and behavioral data from the 1.5B+ student interactions that EAB…
Enroll360
Insight Paper

Building an Effective Graduate Enrollment Management Plan

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management.
Adult Learner Recruitment
Research Report

Multichannel Marketing Drives Results Throughout the Candidate Journey

Learn how Birch University partnered with EAB to identify audiences who would be most likely to enroll, and to raise awareness among these populations as a part of the overall…
Adult Learner Recruitment
Research Report

4 key components of a strong DEI plan

We reviewed over 40 DEI plans across the U.S., Canada, Australia, and the U.K. to better understand how campuses are demonstrating real work and commitment to DEI. EAB identified four…
Strategic Advisory Services
Infographic

Connect Your Planning Processes with APS Data

It’s easy for academic leaders to feel overwhelmed by the volume of data that is increasingly available. Use our latest infographic for ways to connect your planning processes with APS…
Edify
Insight Paper

Mental Health’s Role in College Decision-Making

Our national survey of high school students sheds light on mental health's role in college decision-making and suggests six recruitment strategies.
Enroll360
Resource Center

Enterprise Data Management Resource Center

Explore the top priorities that institutions must accomplish to improve data management, along with corresponding EAB resources.
IT Strategy Advisory Services
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