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How do demographic shifts intersect with college search trends in your region?

EAB’s proprietary audience data sources—from Enroll360 Audiences—offer a unique opportunity to break through that barrier by providing insight into student search behaviors in something close to real time.
Enrollment Blog
Blog

What does application growth mean for enrollment outcomes?

Many colleges have seen an increase in applications in recent years, even as the number of college-bound students has decreased. This, along with persistent staffing issues within admissions teams, has…
Enrollment Blog
Blog

7 ways to support (and yield) students despite the FAFSA delay

As January came to a close, the Department of Education warned of an even longer delay for institutions to receive FAFSA data—the first half of March. This delay obviously presents…
Enrollment Blog
Blog

How to design a virtual tour that addresses Gen P’s biggest concerns

Because virtual tours are highly trafficked and have the potential to speak directly to students’ concerns, explore how virtual tours can address Gen P’s top concerns in a way that…
Enrollment Blog
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The hidden impact of your student recruitment and influence channels

We recently conducted an analysis of how EAB’s Appily college-search platform impacts students’ likelihood to convert. Here's what we learned.
Enrollment Blog
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What reverse admissions means for the future of college access

With overall college enrollments declining, progressive institutions are looking outside their traditional recruiting channels to find, engage, and admit new students.
Enrollment Blog
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Want to improve your enrollment marketing campaign? You need a better content library.

To create the ideal campaign asset library, enrollment and marketing teams should keep these seven principles in mind.
Enrollment Blog
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Ad blocker popularity is growing – here are 5 tips to continue reaching prospects

Explore strategies to continue reaching prospective students, despite more users implementing ad blockers.
Enrollment Blog
Blog

3 potential pitfalls in your institution’s return-to-work policy

Though many people have long anticipated this “return-to-normal,” institutions must address the possible negative impact a return to the office might bring. Here are three potential pitfalls in your institution’s…
Higher Education Strategy Blog
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Change management principles to help guide academic leaders during COVID-19

Explore three principles that can help department chairs, deans, and provosts lead during uncertainty.
Higher Education Strategy Blog

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