Colleges and universities face a participation crisis. Donor counts have declined for years, and advancement leaders have had little success reversing the downturn.
Tried-and-true fundraising methods increasingly fall flat because donors today are constantly bombarded by appeals for their time, attention, and dollars. The number of nonprofits has tripled in the past 30 years, and by some accounts the average internet user sees over 1,300 digital ads every single day.
EAB’s Donor Activation Center provides resources to make gains against the long-term drop in donors. We aim to help you tap into donors’ passions and surpass the threshold at which they feel motivated to give. This toolkit is part of our study Winning Donor Mindshare.
This resource is part of the Improving Alumni Participation Roadmap. Access the Roadmap for stepwise guidance with additional tools and research.
The tools below, including planning guides, audits, templates, and other resources, help you implement best practices for activating donors and winning mindshare.
Prospective donors leave the giving page at high rates when they encounter frustrating interfaces. The online donation process must be as smooth as possible to maximize conversion rates. Use this audit to determine how best to streamline your giving page.
Donors can easily get distracted in the middle of giving a gift. Regardless of the cause of the distraction, advancement staff must make every effort to reengage these drop-off donors and bring in their donations. This document provides example scripting that advancement staff can use for email…