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Leveraging existing expertise at Bowling Green State University to rapidly secure campus-wide adoption and improve retention

type
Public
location
Bowling Green, Ohio
undergraduates
14,099
  • “”

    Challenge

    In recent years, BGSU experienced decreases in retention. Upon joining SSC, BGSU leadership anticipated it would be a challenge to engage advisors given the proliferation of technologies that had come and gone over the past 10 years. Leadership knew they needed a new approach that would empower and engage advisors across campus.

  • “”

    Solution

    BGSU created a strategic Peer Training Team charged with increasing SSC buy-in and competency among advisors. BGSU’s SSC Dedicated Consultant helped to coach this team, provide resources, set expectations, and develop protocols.

  • “”

    Impact

    Within just three months of creating the Peer Training Team, advisor logins increased by 150%. BGSU also doubled the number of users across nine months. This engagement contributed to corresponding 1.6% increase in retention and $305,691 in preserved revenue.

Impact Highlights

150%

increase in average logins since creation of Training Team

2x

doubled the number of users in the past 9 months

1.6%

increase in retention rate (2014-2015)

We’re now approaching a 78% retention rate for first-time, full-time students—an increase of nearly 2 percentage points over last year, after having gained nearly 6 percentage points the previous year—and we have our sights set on breaking the 80% mark. We can certainly attribute the uptick, at least in part, to the work our advisors have done with SSC. More than anything, I think SSC has quickly propelled us to a more intentional model of using data and information to pay close attention to the students most in need and those we have the greatest capacity to support.

Andy Alt, Assistant Vice Provost of Academic Affairs

BGSU

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