Alternative Pricing Strategies for Colleges and Universities

This project performs in-depth analyses of the alternative college and university pricing strategies in the market and how an institution would evaluate whether or not to pursue any given strategy.

The pricing landscape today is challenging. Colleges and universities face acute financial pressures, and families are struggling to afford college. Yet institutional revenue and affordability are just two of many factors schools must weigh in setting prices. Pricing strategy must also align with—and can support—targeted institutional goals, from expanding top-of-funnel consideration to targeting specific student segments. This has created an environment that has university administrators wondering whether alternative pricing strategies might help inflect strategic enrollment goals and increase net tuition revenue.

This resource provides in-depth analyses of alternative pricing strategies, as well as a disciplined decision guide to help college and university leaders determine whether to pursue a given strategy.