Survey Tactics to approach new or existing partners Results from the Go-To-Market Tactics for International Partnerships Diagnostic
Use these approach tactics to strategically pitch yourself to a potential international partner. The first table has been tailored to your answers from the previous diagnostic on market goal and partnership growth area. You selected:
Tactics to approach new or existing partners Research partnershipsFor more information on how to use the table below, reference the descriptions on the homepage. You can also search for keywords within the table at the top left-hand corner.
Want to explore tactics on how to identify more potential partners? Jump to the bottom for tactics to find fitting institutions.
Approach new international research partners Tactic Achieve Breadth or Depth Partnership Growth Area(s) Description Key Component Lead with Research Enter New Market Research Target new potential partners with research partnerships to communicate a serious level of commitment from the institution from the beginning of the relationship. As research partnerships are often the most labor-intensive and complicated type of partnership, the existing infrastructure and collaborations among faculty and staff will reduce barriers to expanded collaboration. While this tactic takes longer to develop and reap benefits, research partnerships often foster strong foundations for future collaborations. Consider your research strengths and potential synergies with the targeted institution. Research Strength Alignment Distribute PhD Candidates Deepen Ties in Existing Market Research, Academic Approach an institution by proposing PhD candidate exchange as the foundation of the partnership. This simple arrangement lays a foundation for greater future collaboration in academic and research endeavors. Your PhD candidates will network with existing faculty at the partner institution, develop relationships, and identify synergies likely leading to natural collaboration and partnership proposals. Also consider a PhD…