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EAB Services

Student Leads Hub

Welcome to the Student Leads Hub!

EAB’s student recruitment and lead generation products—including Appily Leads, College Greenlight, and Intersect by PowerSchool®—help enrollment teams foster student awareness and engagement and increase applications. 

Below you’ll find the latest research and resources to help you maximize your partnership and achieve your team’s enrollment goals. You can also register for upcoming events and webinars to connect with peers and learn about the latest trends in higher ed. To help get you started, check out the Featured Resource for content we thought you’d find interesting.

For questions about your institution’s performance data, please connect with your Partner Success Manager.

Our Team Is Here to Support You!

Your dedicated Partner Success Manager is your main point of contact and here to help maximize the impact of your partnership on an ongoing basis by:

  • Ensuring your goals are top of mind throughout the implementation and adoption process
  • Conducting performance reviews, sharing best practices, and recommending strategies to raise your brand awareness, build affinity with Gen Z, and maximize your institution’s lead generation potential
  • Keeping you informed on upcoming enhancements, updates, and upgrade opportunities

If you need to be routed to your dedicated PSM, email [email protected].

View Lead Information and Make Content Updates

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    Intersect

    Log into Intersect to update your Naviance profile, adjust Advanced Awareness messaging, promote new merit-based scholarships, and more.

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    Prospects

    Log into the Appily Leads partner portal to view your available Prospect volume. To download your Prospects, click here. For help navigating the portal, download our guide or contact your Partner Success Manager.

     

    To express interest in placing an order for Appily or College Greenlight Prospects, please complete this brief form. Your Partner Success Manager will follow up with you in one to two business days.

For questions or assistance with any of the above portals, contact your Partner Success Manager or email [email protected].

Webinar

Inside Miami University–Oxford’s Precision Recruitment Strategy

Across the country, enrollment leaders are navigating sharp shifts in student demand, intensified competition for high-achieving prospects, and widening yield and enrollment gaps. But Miami University - Oxford is meeting these challenges head-on, shifting their strategy, expanding awareness in high-opportunity markets, and using Appily to connect with right-fit students earlier and more effectively.
Webinar

An Enrollment Leader’s Guide to Yield and Melt Management

This webinar offers a snapshot of the contemporary yield and melt management landscapes, quantifying how the nation’s colleges and universities are performing on both counts, examining the related downstream impacts on enrollment outcomes, and offering guidance on how to evaluate your own performance.
Webinar

Busting the Biggest Enrollment Myths: Separating Fact from Fiction in a Shifting Market

Join EAB expert Ian Watt for a data-driven conversation that tackles some of the most pervasive myths in today’s enrollment landscape and what you should do about them.

Research and Insights

See All Research
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Insight Paper

College Search Trends Across Space and Time: 2025 Edition

Discover 2025 college search trends—early inquiries, wider reach, and enrollment shifts shaping student recruitment strategies.
Enroll360
Insight Paper

A Data Readiness Guide for Hyper-Personalized Marketing

Whether you're just starting to personalize outreach or already building complex journeys, this paper will help you understand…
Enroll360
Insight Paper

Hyper-Personalized Enrollment Marketing: What it Looks Like, and How to Get There

This insight paper offers a new, data-driven framework to help enrollment leaders move beyond merge fields and segmented…
Enroll360
Infographic

The school personas shaping students’ college choices

This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Insight Paper

Benchmarking the Enrollment Office

Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper

Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut

Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Insight Paper

The Great Opt-Out

This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
Enroll360
Insight Paper

Understanding the High School Counselor Perspective

This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360
Insight Paper

2024 Parent Survey: Understanding Top Parent Concerns in College Search

Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360
Blog

Demographics shape the enrollment landscape, but strategy determines success

Enrollment trends diverge from demographics nationwide; see which states outperform and what strategies help colleges thrive despite population…
Enrollment Blog
Blog

The real demographic crisis isn't national—it's regional

For years, enrollment leaders have planned around the long-anticipated ‘demographic cliff’ of 2025, which is when we expect…
Enrollment Blog
Blog

Students are applying to more colleges than ever before: What this means for your enrollment strategy

Students applying to more schools ratchets up the competition. That means outsized application growth isn’t about chasing volume…
Enrollment Blog

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