Insight Paper
Benchmarking the Enrollment Office
Findings from a National Survey of Admissions Teams
In late 2024, EAB surveyed enrollment leaders at more than 180 institutions nationwide to learn about key aspects of their operations and strategy. Our report based on the survey findings provides benchmarks you can use to see how your own resource allocation, priorities, and performance stack up.
Also included in the report are higher-level insights that the survey responses gave us into trends and patterns shaping today’s admissions practices.
Categories of topics addressed in the survey include:
- Organizational structure
- Budget and staffing, including salary ranges
- Enrollment objectives, including the most common reasons for missed goals
- Student-recruitment practices
More Resources
Research Report
Recruiting for Unfamiliar or "Found" Majors
Discover strategies to recruit students to unfamiliar or “found” majors by connecting niche programs to student interests and…
Deans Advisory Services
Insight Paper
A Report on EAB’s 2026 AI Pulse Survey
See how 11,000+ students view and use AI and how it shapes college decisions, majors, and careers.
Enroll360
Tool
Is Your Student Search Strategy Keeping Pace?
Improve your student search strategy with insights from 7 million student journeys to find gaps and drive enrollment…
Appily