Creating a Customized Strategic Enrollment Management (SEM) Dashboard

Miranda College (MC) had difficultly accessing data from their Enterprise Resource System (ERP), making detailed enrollment analysis and strategy challenging. Exacerbating the problem, MC saw several key IT staff resign in 2021. Facing a staff shortage and inadequate data access, MC needed a sustainable, user-friendly enrollment reporting system to facilitate strategic conversations before their enrollment census date.

MC implemented EAB’s Edify, unifying their ERP, SIS, and admissions CRM into one standardized source of truth. Their first output was a Strategic Enrollment Dashboard, which gives MC a trustworthy, clear picture of its enrollment forecast. The dashboards allow end users to segment their student population by specific criteria, such as major, enrollment cohort, and special populations. The data refreshes daily, equipping administrators to craft enrollment strategies based on reliable data. During IT staff turnover, the dashboards continue to refresh automatically and provide useful data to board members.

Before Edify, MC’s annual census report meeting required administrators to huddle over spreadsheets debating the report’s accuracy. With Edify, senior leadership at MC can focus on strategically planning for the upcoming term rather than validating their data. Edify’s automated data warehouse also equipped MC to use predictive analytics to identify enrollment and retention opportunities going forward.