Strategy Spotlight: Build Your Transfer Communication Strategy

Join us for a Strategy Spotlight focused on how to turn transfer interest into meaningful engagement through intentional communication planning. Featuring Washburn University, this session will explore how their team leverages the My Credits Transfer Tool as a central driver of outreach—from generating prospective student interest to guiding personalized follow-up.

We’ll take a closer look at how to position Transfer Portal tools within your broader marketing strategy, including promotion tactics, messaging frameworks, and new creative approaches that drive students into the portal and keep them engaged in the funnel. Attendees will walk away with practical examples and a clearer blueprint for aligning marketing, recruitment, and technology to improve transfer conversion outcomes.

What you’ll gain:

• Inspiration to design a communication plan that integrates the My Credits Transfer Tool across the transfer recruitment funnel, from awareness to application.
• Proven marketing and promotion strategies to drive prospective transfer students into the portal using targeted messaging and creative assets.
• Follow-up engagement workflows that convert portal activity into sustained student interest and next-step action.

Session

Click the Register button to sign up.

Attendance is best suited for Program Sponsors, Program Owners, Application Administrators, Content/AP Administrators, Tenant Administrators, Value Leaders, Tech Leaders, Tech Sponsors and End Users.

• Wednesday, June 24, 2026 | 2:00 p.m. – 3:00 p.m. Eastern Time

Explore Our Resources

• Transfer Portal Resource Center