AI Search Optimization (GEO) Solutions
If You’re Not Visible in AI Search, You’re Losing Enrollments
46%
of students are using AI to search for college options
53%
of organic traffic to university sites has declined
60%
of Google searches now end without a click
What Makes EAB’s AI Search Optimization Solutions Different
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Built for Higher Education
Most AI visibility tools are intended for commercial search optimization. EAB’s GEO platform, designed by Hybrid, is built for how prospective students search and decide so every insight connects directly to enrollment outcomes.
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Multi-model Visibility, All in One Place
The AI search landscape is evolving quickly. We provide insight into your institution’s visibility across 12+ AI models, including ChatGPT, Google AI Overviews, Perplexity, Gemini, in a single, unified view.
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Intelligence to Action in One Vendor
AI Search visibility data alone isn’t enough. We identify where you’re missing from AI-generated answers—and why—and provide playbooks, on-site strategies, and implementation support to improve performance quickly.
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Hands-on Execution and Continuous Optimization
Move beyond strategy with expert support to implement and refine your approach. From content and site structure to technical SEO and GEO tactics, EAB helps ensure improvements are executed and sustained over time.
Understand Where and How You Show Up in AI Search
Get a complete view of your institution’s presence across AI-driven search with our GEO dashboards, designed specifically for higher education leaders GEO Intelligence tracks visibility across key platforms and prompts, benchmarks performance against competitors, and identifies high-impact gaps—giving your team the data and insight to strengthen your position in the fastest-growing discovery channel.
Our dashboards provide real-time visibility across six areas:
- AI visibility: How often your institution appears across 12+ AI platforms
- Competitive position: How you compare against competitors
- GEO sentiment: How AI platforms describe your institution
- SEO performance: Foundational search metrics AI models rely on
- Content readiness: How well your website is structured for AI to consume
- Authority and citations: How often AI models cite and link your domain
Build a Clear, Prioritized Plan to Improve Visibility and Conversion
Turn visibility insights from our GEO dashboards into a clear, prioritized action plan. Through GEO Managed Strategy, we deliver targeted recommendations and GEO playbooks, on-site lead capture optimizations, and expert guidance so your team can focus on the highest-impact changes to improve discovery and conversion.
Fully Optimize Your Digital Experience for AI Discovery
Drive sustained improvements with hands-on execution support and ongoing optimization. The GEO Transformation package builds on the GEO dashboards and playbooks and provides content, technical, and user experience enhancements—ensuring your institution not only gains visibility in AI search platforms but sustains it over time.
The Largest AI Visibility Dashboard Purpose-Built for Higher Ed
1.3M+
AI responses captured and analyzed
128K+
page audit issues flagged
1,152+
institutions supported across the U.S. and U.K.
Differentiated Levels of Support for EAB Partners
| GEO Intelligence | GEO Managed Strategy | GEO Transformation | |
|---|---|---|---|
| AI visibility tracking across key platforms and prompts | âś“ | âś“ | âś“ |
| Competitive benchmarking and share of voice analysis | âś“ | âś“ | âś“ |
| Program and Institution-level performance insights | âś“ | âś“ | âś“ |
| Prioritized opportunity and gap analysis | âś“ | âś“ | âś“ |
| Structured GEO optimization playbook | âś“ | âś“ | |
| Quarterly strategy & performance reviews | âś“ | âś“ | |
| .edu content optimization | âś“ | âś“ | |
| Conversion pathway enhancements (including Conversational Inquiry Forms) | âś“ | âś“ | |
| AI Academy: On-demand GEO training library and resources | âś“ | âś“ | |
| .edu content strategy for priority pages and programs | âś“ | ||
| Technical SEO & site structure enhancements | âś“ | ||
| AI-optimized content architechture & schema implementation | âś“ | ||
| Dedicated and ongoing optimization support | âś“ |
Partner With Our GEO Experts
EAB is at the forefront of AI search visibility in higher education. Blending deep enrollment expertise with hands-on GEO strategy and industry-leading dashboards, we help institutions navigate shifting student search behavior, translate insights into action, and stay competitive as AI reshapes how students discover and evaluate colleges.
Talk to an Expert
Emily Upton
Vice President, Program Marketing for ALR and General Manager, Agency Services
Specialties Marketing and Recruiting, Lead Generation and Inquiry Management, Digital Marketing and Communications, Student Experience, Market Research, Channel Strategy, Parent and Community Engagement
Michael Koppenheffer
Vice President, Enroll360 Marketing, Analytics and AI Strategy
Specialties College and University Strategy, Enrollment Strategy, Leadership Development, Marketing and Recruiting, Metrics and Dashboards
Let’s optimize your site for AI search together
To learn more or request a demo for your institution, please fill out this form.
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