Skip navigation
Infographic

Becoming a priority for today’s donors

What’s holding donors back and how to break through
Download Infographic

Advancement teams are investing more time and energy into donor engagement than ever before, yet many institutions continue to struggle with participation, retention, and pipeline growth.

Based on findings from EAB’s 2026 Advancement Leaders Survey, this infographic explores what advancement leaders believe is holding donors back from giving. It also highlights areas where institutions may have opportunities to strengthen engagement, build trust, and increase donor support.

EAB infographic summarizing findings from the 2026 Advancement Leaders Survey on donor engagement. The graphic highlights that 71% of advancement leaders prioritize engagement, while 47% report declining engagement and 60% of alumni are non-donors or lapsed donors. Key barriers include financial limitations, perceptions of higher education, unclear use of funds, and lack of excitement around funding priorities. The infographic outlines strategies to increase donor engagement through digital visibility, data-driven personalization, and impact-focused stewardship.

Great to see you today! What can I do for you?