Turn Competitive Intelligence into Graduate Enrollment Growth

While stiff competition in higher education markets is nothing new, demographic and policy changes, among other headwinds, have pushed institutions into intensified competition over new enrollments and more tuition revenue, especially in the graduate market.

Enrollment growth depends on understanding your program's strengths relative to the competition—and having current, detailed insight into how competitors are positioning and performing. But for many institutions, competitive intelligence has remained perpetually on the back burner. In today’s market, where there is zero margin for error in your recruitment strategy and execution, competitive intelligence takes on new and urgent importance.