The EAB Story

EAB has a 40-year tradition of supporting education.

During that time, we’ve always aspired to be a trusted partner to every school, and by extension, every administrator, teacher, and student that we serve.

Trusted partner is a high bar, though. It doesn’t happen overnight.

• It is the result of collective belief in the power of education to change lives.
• It is the result of hiring only the brightest and most passionate people.
• It is the result of staying true to our values and our history, and staying anchored to what we believe, even when the world around us changes.

What is our history? Well, we have roots in two places; both shaped the company we are today. The first part of the story starts in 2007 with the best-practice research we conducted for large universities and academic medical centers when we were just a small team inside of a healthcare firm, The Advisory Board Company. The other part of our story goes further back—to the 1980s when Royall & Company reimagined student recruitment marketing alongside a handful of colleges, who needed help filling their classes. In 2014, both parts came together to better serve the education community.

In both cases, our teams were obsessed with using data to isolate the active insight or ingredient in a successful approach – and obsessed with serving each partner beyond expectation. These ideas still make us the company we are today; they still make us different.

Fast-forward to today. Education has evolved—and so has EAB. As the needs of our partners shift, we have added solutions and teams into the mix. We now support all types of schools, from kindergarten to college to career and beyond. But while things shift around us, our mission and values never do.