Time Allocation Predictive Model for Advancement Teams

Across campus, academic leaders often view gift officers as the go-to people to assist with any task that involves external stakeholders. While gift officers may be equipped with the necessary skills to plan engagement events or work with alumni groups, these tasks are not where their time is best spent. Ultimately, they distract major gift officers from their core responsibilities and reduce the amount of time they can spend on fundraising activities.

In many cases, deans and academic leaders haven’t considered the ROI tradeoffs that happen when these distractions occur. The immediate needs of an event can quickly overshadow major gift work, whose effects may not be immediately seen. These distractions add up, ultimately leading to declines in potential fundraising productivity.