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Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
The first two decades of the 21st century have already witnessed several major disruptions with significant economic impacts, from three recessions to the pandemic to today’s hiring crisis. And with the threat of another recession looming, EAB has received requests for guidance on higher-education philanthropy amidst uncertain times.
My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From one advancement leader to the next, here are my thoughts on what’s changed.
Higher education fundraising is poised for a dramatic drop that will rival or exceed decreases seen during the Great Recession.
When it comes to investment in advancement office staffing: It’s not how many FTEs you add, but where you add them in your advancement shop that produces high ROI. Learn which areas have the most impact for your shop.
To create stories that resonate with today's donors, faculty and advancement teams must work together. Learn how to overcome three common fears and myths preventing collaboration.