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Tool

Assessing Your Current Annual Giving Program Engagement Strategies

Download this toolkit and discussion guide to complete a self-audit of your institution’s current annual giving strategy towards four key audiences.
Advancement Marketing Services
Insight Paper

5 Reasons Higher Ed Leaders Should Invest in Annual Giving Programs

Discover five reasons why presidents and executive leaders should reevaluate and reinvest in annual giving programs.
Advancement Marketing Services
Partner Story

How Missouri State University Leveraged Data to Grow Their Advancement Shop

Missouri State University (MSU) is a public doctoral professional university in Springfield, Missouri. Founded in 1905, its mission is to educate students to be global citizen scholars.
Blog

5 attributes defining Gen Z's relationship with advancement

This blog outlines five attributes that define Gen Z and how these will impact the generation’s relationship with philanthropy.
Advancement Blog
Blog

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Advancement Blog
Blog

Fundraising During Uncertain Times: What Not to Do

The first two decades of the 21st century have already witnessed several major disruptions with significant economic impacts, from three recessions to the pandemic to today’s hiring crisis. And with…
Advancement Blog
Blog

Things have changed—has your Annual Giving strategy?

As advancement leaders, we need to be good market watchers and even better communicators.
Advancement Blog
Blog

Things have changed—has your Annual Giving strategy?

My colleagues recently shared hot takes influencing today’s annual giving, and as a new member of the team, I want to add what I’ve noticed on my own journey. From…
Blog

Digital gift officers are just the beginning

Learn how advancement leaders can accelerate donors up the pipeline by encouraging handoffs from digital gift officers to major gifts and investing in stewardship that demonstrates impact.
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