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Digital Marketing Strategies for Engaging Alumni and Donors

With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country are searching for innovative ways to reach and activate their audiences.
Advancement Marketing Services
Tool

Digital Marketing Scorecard for Advancement Leaders

Use this scorecard to explore different digital marketing best practices to engage donors and alumni and rate your current efforts.
Advancement Marketing Services
Blog

A beginner’s guide to AI in annual giving

AI offers a multitude of opportunities, from analyzing donor data to enhancing marketing content and beyond. But embracing new technology can be overwhelming and there is a lot to keep…
Advancement Blog
Partner Story

How Miami University Used Digital Marketing to Strengthen Their Annual Giving Program

Learn how EAB helped Miami University stay relevant on digital platforms ad grow their annual giving program.
Blog

3 advancement challenges solved by digital marketing

It is no longer a question of whether to adopt digital strategies, but rather how to use them effectively. In this blog, we’ll define digital marketing and explore three ways…
Advancement Blog