Infographic
Digital marketing strategies for engaging alumni and donors
With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country are searching for innovative ways to reach and activate their audiences. Expanding your digital marketing strategy can maximize your university’s fundraising potential through cost-efective, flexible, and targeted tactics.
Explore this infographic and learn how your university can use digital marketing to cultivate stronger relationships with your existing donors and reach alumni you’re currently missing.
More Resources
Tool
Assess Your Stewardship Practices
This audit helps you evaluate your current practices across engagement, ownership, and donor progression—so you can identify gaps…
Advancement Marketing Services
Insight Paper
Leadership Giving: A High-ROI Path to Pipeline Growth
Learn how leadership giving strengthens donor momentum, delivers reliable revenue, and builds a sustainable major gift pipeline for…
Advancement Marketing Services
Insight Paper
The 2025 Advancement Leaders Playbook
EAB’s Advancement Leaders Survey points to three interconnected areas that are defining advancement strategy in 2025.
Advancement Marketing Services