Skip navigation
EAB Logo Navigate to the EAB Homepage Navigate to EAB home

Digital Marketing Strategies for Engaging Alumni and Donors

With increasing pressure to make up for revenue deficits and decreasing alumni engagement, advancement teams across the country are searching for innovative ways to reach and activate their audiences. Expanding your digital marketing strategy can maximize your university’s fundraising potential through cost-efective, flexible, and targeted tactics.

Explore this infographic and learn how your university can use digital marketing to cultivate stronger relationships with your existing donors and reach alumni you’re currently missing.


Download the Infographic

More Resources

Overcome donor mindshare challenges infographic

How to Win Donor Mindshare in the Attention Economy

Use this infographic to identify the key challenges and solutions to some of the most common advancement obstacles…
Advancement Advisory Services
Strategies to find new major gift prospects

Expand Your Major Gift Pipeline

To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing…
Advancement Advisory Services

Perfecting the narrative for big ideas

Use this tool from the Donor Investor Imperative toolkit to help deans, department chairs, and faculty prepare to…
Advancement Advisory Services