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Blog

Engage low-income parents in their students’ college search

Explore insights from our parent preferences survey for three key takeaways to help your recruitment marketing engage low-income families.
Blog

“Test-optional” will always be challenging, and it’s not your fault

Explore the challenges and questions colleges, students, and families must consider regarding “test-optional” policies.
Blog

Students are opting out of submitting test scores. Here’s what you need to know

To help VPEMs and their teams navigate this newly test-optional landscape, our analysts looked at the extent to which students are taking advantage of test-optional opportunities. We also considered what…
Blog

How to create a financial aid policy for your college enrollment goals

Learn how to create the right financial aid policy to support your college or university's specific enrollment goals. Our experts share key dos and don'ts.
Blog

6 common shortcomings of pricing and aid webpages—and how to fix them

In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and…
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Blogs

Looking for expert takes on the biggest issues in education? Then you'll love our blogs. Read on to learn more about each, then subscribe for updates so you never miss…
Blog

What is a market-specific recruitment strategy?

See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
Blog

Help faculty embrace transfer-friendly credit articulation

Discover three ways enrollment managers collaborate with faculty to better serve transfer students without a major overhaul of existing credit articulation and registration policies.
Blog

Four reasons you should focus on transfer students

Discover how enrollment managers are growing transfer enrollment by educating stakeholders on their unique value.
Blog

What are the characteristics of EM functions that lead student success initiatives?

As part of the Enrollment Management Benchmarking Survey, we asked enrollment managers to characterize their role in student success initiatives. See the initial findings from the survey, including the structures…
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