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Blog

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog
Podcast

Has Time Run Out on TikTok as a Marketing Tool?

Experts explore how banning TikTok on college campuses will impact efforts to engage students, staff, and other target audiences.
Blog

Our partners implemented strategic advising campaigns at 40 schools in 27 states. Here's what we learned.

Read this post to see what we learned about using student success analytics to design effective strategic advising campaigns from the inaugural Navigate Data-Driven Student Support Cohort.
Student Success Blog
Blog

What could virtual reality mean for higher ed?

Learn four key lessons and ponder questions raised from the Presidential Experience Lab on what virtual reality might mean for higher ed.
Higher Education Strategy Blog
Blog

5 higher ed thought leaders we are following

Thought leaders are known for their innovative ideas and research, their work often serving as a catalyst for change in the higher education system. We asked EAB’s top experts for…
Higher Education Strategy Blog
Blog

Communications Must-Do’s When a Flashpoint Impacts Your District

Flashpoints can spiral out of control if you do not quickly deploy a response and communicate the district’s position to the greater community. Below we’ve shared three must-know strategies for…
K-12 District Leadership Blog
Blog

Why advancement employees leave (and how leaders can fix it)

There are various methods you can use to cope with the advancement talent crisis, but addressing your workplace culture head-on can help you improve retention both immediately and over time.…
Advancement Blog
Blog

3 reasons your colleagues don’t want to use data—and how to change their minds

If you're struggling to get colleagues to use the reports, dashboards, and datasets you're producing, read this post to gain tips on how to encourage adoption of your data efforts.
Data & Analytics Blog
Blog

Is TikTok worth the risk? Dos and don’ts for enrollment teams

Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s…
Enrollment Blog
Podcast

Virtual Reality is Transforming Higher Ed

Experts explore the growing use of virtual reality across higher ed as both a learning tool and as a way for families to tour and learn about your campus from…