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Blog

The alumni segment that gave at a nearly 2x greater rate at the College of Charleston

Advancement leaders are always hunting for cohorts of alumni who have the greatest likelihood to donate. But all too often, seemingly promising segmentation approaches don’t reveal actionable differences in giving…
Event

Cultivating Top Parent Prospects and Securing Lead Gifts

This webconference explores strategies that empower frontline fundraisers to effectively cultivate parents and lead them toward major giving in their child's senior year.
Event

Acquiring Top Parent Prospects Early

This webconference explores strategies to qualify and solicit top parent donors early so that they are strongly positioned to make major gifts.
Event

Channel Migration and the Annual Fund

This 30-minute webconference, "Channel Migration and the Annual Fund: Understanding What Influences Young Alumni Giving," explores which communication channels deliver the most donors and dollars.
Research Report

Leadership Giving Programs

This report examines the structure, goals, and effectiveness of leadership giving programs and societies.
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