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While understanding demographic decline is useful, it’s only one component of the enrollment equation. Adding in the context of changing college-going rates and market share trends allows higher ed enrollment leaders to uncover a fuller picture.
See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
The state profiles have been designed to highlight the trends and pressures specific to your region and the states where you target recruitment efforts to facilitate forward-looking discussions and strategy at your institution.
Uncover the demographic, affordability, and funding trends in your state.
While Generation Z student characteristics overlap in some areas, their differences ican be used to test and inform marketing strategies.
Even though they were born just a few years later than millennials, the members of Gen Z are not as similar to their predecessors as you might think.
As the traditional path to college shifts, so do the demographics, skills, and future expectations of today's college freshmen.
Read EAB's white paper to learn about three pandemic ripple effects you should expect and four recommendations for how student success leaders should prepare.
EAB’s Enrollment Analytics Portfolio evaluates your institution’s enrollment performance over the past decade, visualizes key drivers of growth and contraction, and quantifies the potential impact of three macroeconomic threats to your enrollment outcomes through 2035. The customized benchmarking reports provide a roadmap to help your institution align on realistic goals and place informed bets on enrollment strategy.
The first step to prepare for tomorrow's student is to create a vision of higher ed's future—and work backwards from there.