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See how Drake University uses different goals and strategies to recruit students in their primary, secondary, and tertiary enrollment markets.
While Generation Z student characteristics overlap in some areas, their differences ican be used to test and inform marketing strategies.
The state profiles have been designed to highlight the trends and pressures specific to your region and the states where you target recruitment efforts to facilitate forward-looking discussions and strategy at your institution.
Uncover the demographic, affordability, and funding trends in your state.
Even though they were born just a few years later than millennials, the members of Gen Z are not as similar to their predecessors as you might think.
As the traditional path to college shifts, so do the demographics, skills, and future expectations of today's college freshmen.
The first step to prepare for tomorrow's student is to create a vision of higher ed's future—and work backwards from there.
Your Generation Z students will be the most diverse generation to date and on track to be the most educated, according to the Pew Research Center.