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Despite growth in the top income brackets and a surplus of “Big Data” fundraising solutions, many advancement shops find that they’re not bringing in as many major gifts as they could be. This study aims to help advancement leaders build sustainable major gift pipelines by re-orienting their focus on three groups of overlooked prospects.
Big, bold principal gift proposals that address societal or global issues are critical to attracting donors in an increasingly competitive philanthropic landscape. Read this Roadmap for steps to source big ideas, communicate the impact of principal gifts, and scale principal gift operations on campus.
This webconference serves as an introduction to the Advancement Forum’s “New Rules of Engagement” research initiative. In this session, we discuss the current landscape for alumni volunteering, review the business case for volunteer engagement, and identify areas to prioritize for future investment.
To survive and thrive, in the years to come, advancement leaders must take an innovative approach to prioritizing prospects, incentivizing fundraisers, and managing portfolios. Use this infographic for strategies to build a pipeline of new major gift prospects.