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In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result. Reclaim these lost students by tailoring web content to the way today’s college searchers are looking for affordability answers.
And it could be affecting your enrollment pipeline.
Two researchers examined the effects of tuition changes at roughly 1,600 colleges over 14 years.
"A tuition increase pales in comparison to going to school for another year," says one participant.
EAB experts discuss the pitfalls of “pandemic pricing,” the best way for schools to distribute financial relief to families, and the importance of communicating the rationale behind tuition prices.
The pricing landscape today is challenging. College and universities face acute financial pressures, and families are struggling to afford college. This resource provides in-depth analyses of alternative pricing strategies, as well as a disciplined decision guide to help college and university leaders determine whether to pursue a given strategy.
Nine lessons on communicating the value proposition of your college to increasingly price-sensitive families
Recent higher-education industry research demonstrates that cost is playing an increasingly dominant role in how families pick colleges. It has also shown that growing price sensitivity is negatively impacting some schools’ enrollment outcomes and suggests that coming demographic changes are sure to intensify this phenomenon. Read this white paper to learn how to more effectively communicate the value proposition of your institution.
'We're trying to reduce the number of people who deem us unaffordable from sticker price alone,' says the school's president.
Several private institutions have introduced tuition price-matching programs to grow their applicant pool and compete with state flagship universities.
Many class materials aren't in a physical textbook. They're behind a paywall—and students are bearing the brunt of the bill.