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Blog

6 common shortcomings of pricing and aid webpages—and how to fix them

In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and…
Podcast

How the Pandemic is Changing Tuition Pricing and Financial Aid

EAB experts discuss the pitfalls of “pandemic pricing,” the best way for schools to distribute financial relief to families, and the importance of communicating the rationale behind tuition prices.
Insight Paper

Nine lessons on communicating the value proposition of your college to increasingly price-sensitive families

Recent higher-education industry research demonstrates that cost is playing an increasingly dominant role in how families pick colleges. It has also shown that growing price sensitivity is negatively impacting some…
Enroll360
Tool

Alternative Pricing Strategies for Colleges and Universities

The pricing landscape today is challenging. College and universities face acute financial pressures, and families are struggling to afford college. This resource provides in-depth analyses of alternative pricing strategies, as…
Roadmap

Clearly Communicate Price and Financial Aid

Financial aid is a confusing terrain for students and parents alike. Complex jargon, hidden fees, and misconceptions about loan repayment are barriers to enrollment, and many students are deterred based…
Strategic Advisory Services