This project performs in-depth analyses of the alternative college and university pricing strategies in the market and how an institution would evaluate whether or not to pursue any given strategy.
The pricing landscape today is challenging. College and universities face acute financial pressures, and families are struggling to afford college. Yet institutional revenue and affordability are just two of many factors schools must weigh in setting price. Pricing strategy must also align with—and can support—targeted institutional goals, from expanding top-of-funnel consideration to targeting specific student segments. This has created an environment that has university administrators wondering whether alternative pricing strategies might help inflect strategic enrollment goals and increase net tuition revenue.
This resource from the Enrollment Management Forum provides in-depth analyses of alternative pricing strategies, as well as a disciplined decision guide to help college and university leaders determine whether to pursue a given strategy.
Branded Free TuitionA branded free tuition program is a scholarship that promises free tuition—as well as fees and room and board, in some cases—to all students from households below a designated income threshold. While many schools already provide free or extremely low tuition to certain student segments, there is often a lot of uncertainty among these segments about what aid is available and who is eligible.
These programs simplify the affordability conversation and encourage consideration by low- and middle-income students who are more likely to be dissuaded by high list prices.
Branded free…