EAB Services
Enroll360 Financial Aid Hub
Welcome to the Enroll360 Financial Aid Hub!
Here you will find the latest research and resources to help you maximize your Enroll360 Financial Aid partnership and achieve your team’s enrollment goals.
Below you can browse relevant content or register for upcoming events and webinars to connect with peers and learn about the latest trends in higher ed. To help get you started, check out the Featured Resource for content we thought you’d find interesting.
For questions about your institution’s campaigns or performance data, please connect with your Strategic Leader or visit your Partner Portal.
Upcoming Events
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Roundtable
Greenlight CBO & College Engagement Series
CBO-college partnerships can provide powerful opportunities to cultivate important recruitment pipelines, but what defines these partnerships and how do CBOs and universities determine whether to establish them?
Past Events
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Roundtable
New Enrollment Leaders Intensive
EAB’s New Enrollment Leaders Intensive is a premier program tailored to support recently appointed enrollment management leaders (in seat for two years or less) as they navigate the complexities of their roles.
Roundtable
Greenlight CBO & College Engagement Series
CBO-college partnerships can provide powerful opportunities to cultivate important recruitment pipelines, but what defines these partnerships and how do CBOs and universities determine whether to establish them?
Roundtable
Greenlight Equity Collaborative Annual CBO Summits
The CBO (Community Based Organizations/College Access Organizations) Summits create a virtual space where CBO leaders and Collaborative members can engage in insightful discussions, reflection, and networking.
Research and Insights
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Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360

Insight Paper
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360

Infographic
The great opt-out: 19 students, 19 ways colleges can reconnect
This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted…
Enroll360

Insight Paper
The Counselor Perspective
High school counselors have a front-row seat to college-search journeys across the country, allowing them to observe the…
Enroll360

Insight Paper
The Great Opt-Out
This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
Enroll360

Insight Paper
Understanding the High School Counselor Perspective
This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360

Insight Paper
2024 Parent Survey: Understanding Top Parent Concerns in College Search
Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360

Insight Paper
College Search Trends Across Space and Time: 2024 Edition
In this paper, we present updated research that delves deeper into college search trends among first-time undergraduates at…
Enroll360

Infographic
Mapping the enrollment landscape
Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces.
Enroll360
Blogs
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Blog
Five areas enrollment leaders are prioritizing in 2025
Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for…
Enrollment Blog

Blog
What the TikTok ban could mean for enrollment marketers
TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and…
Enrollment Blog

Blog
Why do students pick the schools that they do?
Understanding what attracts students to a school when they’re conducting their college search is critical for developing a…
Enrollment Blog