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Blog

How to shop for a search visibility audit

Evaluate AI search visibility for higher ed with 6 key questions. Learn how GEO dashboards and audits improve SEO, AI presence, and enrollment results.
Enrollment Blog
Blog

College application fraud is surging. Here’s your five-step defense plan.

Learn how colleges can stop AI-driven application fraud and protect financial aid with layered defenses built into EAB’s Navigate360 CRM.
Community College Blog
Partner Story

Florida International University Shapes AI Strategy with EAB Partnership

Learn how Florida International University partnered with EAB to develop a forward-looking, governance-driven AI strategy aligned to student success, graduation rates, and research competitiveness.
Podcast

Mastering Digital Strategy to Boost Enrollment

Experts share insights from EAB’s latest survey of marketing and enrollment leaders, highlighting how AI is reshaping student search behavior and why institutions must rethink their digital strategies to stay…
Infographic

The AI shift in college search

These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
Enroll360
Infographic

Four Possible Futures for College Graduates in the AI Workforce

Explore four future scenarios for entry-level jobs shaped by AI and how institutions can prepare graduates for a rapidly evolving workforce.
Navigate360
Partner Story

How One University Grew AI Search Visibility with EAB

Learn how Regis University boosted AI Overview presence and organic impressions through an AI-ready SEO strategy.
Insight Paper

2026 Higher Ed Marketing Outlook

Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to drive enrollment growth.
Digital Agency
Blog

The new rules for .edu keyword optimization in AI search

Rebuilding your SEO strategy and continuing to stay ahead of emerging trends can feel overwhelming. EAB’s Digital Agency team can help you transform your website into a powerful recruitment tool…
Enrollment Blog
Blog

Inside our Presidential Experience Lab at OpenAI

Read the blog for highlights from the 2025 Presidential Experience Lab, where higher ed leaders explored how AI can shape strategy, curriculum, and graduate readiness.
Higher Education Strategy Blog