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Podcast

What We Learned from “Secret Shopping” Your Graduate Programs

Experts share findings from a recent round of “secret shopping” to find out how graduate schools are recruiting, engaging, and nurturing leads from adult learners.
Podcast

Graduate Admissions Teams Are Close to the Breaking Point

Experts discuss findings from a new EAB/NAGAP survey of over 1,200 graduate admissions leaders that shows nearly half are considering leaving their jobs.
Podcast

New Survey Reveals What Today’s Adult Learners Really Want

Experts review findings from EAB’s latest survey of over 6k graduate students and adult learners.
Podcast

Will Performance-Based Admissions Boost Graduate Enrollments?

Experts share lessons learned on piloting “performance-based admissions” to grow graduate programs.
Podcast

How to Boost Graduate Enrollment

EAB experts discuss the best digital channels and strategies for finding, engaging, and enrolling more students to grow your graduate programs.
Blog

4 digital marketing trends graduate enrollment teams can’t ignore

Discover 4 digital marketing trends reshaping graduate enrollment—and how to adapt strategies to attract right-fit students.
Adult Education Blog
Blog

4 key trends shaping graduate business enrollment in 2026

The graduate business education market is evolving fast, with shifting student expectations, increasing competition for domestic students, and new challenges in lead generation.
Adult Education Blog
Insight Paper

Understanding and Navigating Today’s Graduate Enrollment Staffing Concerns

This report shares three key insights to help graduate enrollment leaders better understand factors influencing staff retention. It also includes self-assessment tools to help readers identify areas for improvement supported…
Adult Learner Recruitment
Blog

3 demographic trends shaping the future of graduate and adult enrollment

Here’s a closer look at the demographic trends shaping graduate and adult enrollment and the strategic actions graduate enrollment leaders can take now to best position their institutions in the…
Adult Education Blog
Blog

Graduate vs. undergraduate enrollment: A guide for VPEMs who manage both

Join EAB experts for a conversation on what it really takes to lead successful enrollment operations for graduate and undergraduate audiences, and where most leaders get tripped up.
Adult Education Blog

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