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Blog

Our New Staffing Model Playbook for Higher Ed CMOs

How can CMOs adapt their staffing models to meet today’s staffing and market realities? Here are three practices higher ed CMOs should consider.
Adult Education Blog
Blog

Why it’s so hard to find enough domestic leads for online graduate and adult programs

As global conditions continue to fluctuate, so will the state of international lead generation. Regardless of the future, bolstering your domestic lead generation efforts for your online programs will help…
Adult Education Blog
Blog

How to manage your digital lead generation budget

Get strategies to more effectively manage your digital lead generation budget for graduate and adult-serving programs.
Adult Education Blog
Blog

How MBA programs can set a winning messaging strategy

With rapid growth in MBA programs and fewer students taking graduate admissions tests, this competition can easily drive up digital marketing bottom lines.
Adult Education Blog
Blog

The 3 big bets university presidents and provosts are placing on graduate and adult learner enrollments

As the graduate market moves away from its COVID-induced bumps in enrollment, and as undergraduate enrollment continues to fall short, university executives are facing more pressure to grow graduate enrollment.
Adult Education Blog
Blog

Why you should be ramping up your graduate and adult growth strategy now-and how to do it successfully

From my recent conversations with institutional leaders, it’s clear that many are grappling with tough questions about their graduate and adult enrollment strategy.
Adult Education Blog
Blog

Here’s what the institutions who grew grad enrollment in 2020-21 did right

Growth in graduate enrollment across the last two years exceeded dreary pre-pandemic growth projections from the National Center for Education Statistics. Graduate enrollment expanded by 2.4% in 2020 and 2.1%…
Adult Education Blog
Blog

3 Steps to Create a Winning Graduate and Adult Enrollment Growth Strategy

Here are three steps to create a dynamic graduate and adult enrollment growth strategy—because the stakes are too high not to have an effective and adaptable strategy in place.
Adult Education Blog
Blog

What does the pandemic mean for the future of online learning?

To understand the pandemic’s impact on students’ perceptions of and interest in online learning, we surveyed more than 2,000 current and prospective adult, online, graduate, and professional students.
Adult Education Blog
Blog

Want to increase graduate and online enrollment? Start by strategically growing your prospect pool.

It’s critical to balance saturating known markets and identifying new, productive lead sources while ensuring you are being as efficient with marketing dollars as possible.
Adult Education Blog
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