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Blog

5 higher ed thought leaders we are following

Thought leaders are known for their innovative ideas and research, their work often serving as a catalyst for change in the higher education system. We asked EAB’s top experts for…
Higher Education Strategy Blog
Blog

Is TikTok worth the risk? Dos and don’ts for enrollment teams

Recent bans on TikTok are widespread, concerning, and confusing—but as legislators mull over the possibility of a national ban on the app, there is still time to capitalize on TikTok’s…
Enrollment Blog
Podcast

Virtual Reality is Transforming Higher Ed

Experts explore the growing use of virtual reality across higher ed as both a learning tool and as a way for families to tour and learn about your campus from…
Insight Paper

Engaging Students’ #1 Influencer in Recruitment

Our latest report includes insights from our 2022 survey of more than 2,000 parents and guardians of high school students.
Enroll360
Insight Paper

Findings from EAB’s Survey of High School Counselors

This white paper summarizes findings from EAB’s 2021 survey of high school counselors.
Enroll360
Research Report

2022 Higher Ed State of the Sector

This year’s State of the Sector research explores how these competitive forces are redefining five key terrains, as well as what market leaders must do to distinguish themselves in the…
Strategic Advisory Services
Blog

Best Practices for Virtual Events

As a former admissions counselor, I can attest that the rapid transition to virtual recruitment was anything but easy. Seemingly overnight, the pandemic forced us to convert decades’ worth of…
Enrollment Blog
Blog

Mistakes you might be making when marketing online programs

Here are a few of the mistakes your institution may be making when marketing to and recruiting online learners, and how to address them.
Adult Education Blog
Blog

4 ways to strengthen your hybrid recruitment strategy

As the world begins to reopen, travel guidelines become more diverse, and student preferences become more varied, the tactics you use to connect with students need to match that variation.…
Enrollment Blog