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Blog

COVID-19 is creating a new “lost class.” Here’s how professional and graduate education can help

See strategies leaders of professional and graduate education programs can use to serve and support recent grads in finding lifelong careers.
Blog

How data science can improve your recruitment marketing strategy

Here are three of the ways data science and analytics can improve your recruitment strategy.
Adult Education Blog
Blog

What’s your graduate and adult programs’ recruitment reach?

Here are the guidelines you should consider when evaluating your programs' viability and growth potential for local, state, regional, and even national reach.
Adult Education Blog
Blog

What recent coverage gets wrong—and right—about master’s degrees

Recent news coverage brings up a critical question for higher education leaders: how can colleges and universities ensure they offer master’s programs that are worthwhile investments for students? We dug…
Adult Education Blog
Blog

3 higher ed program design strategies to serve career changers and advancers

In our most recent survey of 2,000-plus adult learners, 54% of respondents said they want to further their education to “advance in [their] career” or “change careers.” Especially as prospective…
Adult Education Blog
Podcast

How to Capture Growth Opportunities in the Graduate Degree Market

EAB’s Megan Adams and Will Lamb discuss growth opportunities and the competitive landscape in the master’s and graduate degree market.
Blog

How 1000+ adult learners said COVID-19 impacted their plans—and what this means for enrollment strategy

We surveyed 1000+ current and prospective adult learners. Here’s how the pandemic has impacted their graduate, online, and professional education plans—and three key takeaways for your strategy.
Adult Education Blog
Blog

Here’s how to think about ROI from your marketing investments

See common questions (and answers) for measuring and analyzing the impact of marketing investments for recruiting and enrolling graduate students.
Adult Education Blog
Blog

How to engage prospective adult learners virtually during COVID-19 and beyond

Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.
Adult Education Blog
Blog

Tips from a former dean to get stakeholder support for adult-serving programs

See tips for securing stakeholder support and necessary resources to launch your first online program, enhance your marketing strategy, and more, from a former business school dean.
Adult Education Blog

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