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Tool

Post-Deposit Communications Improvement Toolkit

To secure increasingly competitive enrollments, colleges and universities need to make the most of every piece of communication students receive between deposit and matriculation. Enrollment managers can use this toolkit…
Research Report

Trigger student interest with outcomes-focused campaigns

Students interested in continuing, professional, and adult education options are cautious about the total career benefit and ROI. To capture the attention of this growing professional student market, COE marketers…
Blog

How to find high-achieving rural students outside your normal pipeline

To identify rural students with the skills to succeed in higher education, enrollment leaders should to consider Career and Technical Student Organizations.
Blog

Why many enrollment leaders struggle with “student-centric” adult learner program design

Read our Q&A with a strategic enrollment planning expert for insights on designing successful graduate, online, and certificate programs for adult learners.
Adult Education Blog
Blog

Staying the course: Enrollment marketing strategy during the coronavirus crisis

Michael Koppenheffer, our VP of Marketing Programs, outlines six strategic principles to guide enrollment marketing work during the coronavirus crisis.
Tool

Post-Visit Survey Best Practices

One of the main ways institutions learn about visitors’ experiences and opinions is through a post-visit survey. This tool is intended to provide necessary guidance to write a new survey…
Blog

How to engage prospective adult learners virtually during COVID-19 and beyond

Learn how your college or university can reach and recruit prospective students of online, graduate, professional, and certificate programs virtually.
Insight Paper

Strategic Use of Grant Aid, 101

Universities must be sure they are getting the most from their allocation of financial aid. But financial aid optimization is complex. Read our primer on institutional grant aid to understand…
Enroll360