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Research Report

Here’s how successful COE units generate more revenue

Our recent benchmarks look at how certain units correlate to more revenue growth.
Blog

2.5 million students abandoned their GME search—learn why

Three lessons for graduation management education programs looking to enroll today's adult learners in an increasingly difficult recruiting environment.
Blog

Why paid search doesn’t have to break your graduate program’s marketing budget

While most colleges and universities know paid search is valuable for engaging prospective graduate students, many don’t realize they’re overpaying for clicks. Or if they do, they aren’t sure how…
Adult Education Blog
Blog

Brand marketing in higher education

Learn how higher ed leaders can balance brand vs. demand marketing to build future enrollment, trust, and visibility in the AI era.
Adult Education Blog
Insight Paper

The New Rules of Engagement for Enrolling Today’s Adult Learners

Read this insight paper for four insights to help you effectively adapt your enrollment strategies to meet shifting student search behavior, application preferences, and market realities.
Adult Learner Recruitment
Blog

Here’s how AI is amplifying stealth search behavior.

AI and digital-first search are reshaping student behavior. Learn how to make your .edu visible, improve content, and turn your website into an enrollment engine.
Adult Education Blog
Partner Service

Organizational and Strategic Benchmarks for Professional, Continuing, and Online Education Leaders

Participate in one of the largest benchmarking initiatives within professional, continuing, and online education to identify critical gaps in resourcing relative to your peers and potential opportunities to unlock growth.
Blog

When Grad PLUS disappears: What 8,000+ grad students said about paying for school

Graduate PLUS is gone, cost is rising, and students are more aid-dependent than ever. Learn how schools can adapt pricing and aid to protect enrollment.
Adult Education Blog
Blog

4 modern tactics to fill your graduate enrollment funnel

To generate enough leads, enrollment marketing teams need strategies that go beyond the old playbook. Here are four ways to reach the right students, prove program value early, and ultimately…
Adult Education Blog
Insight Paper

Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation

The digital landscape is evolving rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity reshaping best practices. Without a proactive approach, even well-funded digital strategies can…
Appily Advance

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