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Research Report

Recruitment Strategies to Win Over Top External Talent

This white paper outlines the urgency drivers for why higher ed must modernize its recruiting and onboarding strategies to attract talent. Then, it provides campus leaders with 10 foundational solutions…
Strategic Advisory Services
Blog

The 4 biggest challenges facing graduate and adult education programs, according to presidents and provosts

We recently surveyed university presidents, provosts, and VPEMs to quantify the challenges institutions face in growing enrollment in graduate and adult-serving programs. Here are the top four challenges university leaders…
Adult Education Blog
Blog

2 programs that facilitate positive mental health conversations among Black men

Learn about two programs that have developed strategies to reduce reliance on overworked counselors and combat the stigma around mental health by promoting positive mental health conversations among Black men.
Blog

What the mental health crisis means for student success leaders

The pandemic affected student mental health in ways that could impact retention and student success for years. In this post, we analyze the magnitude of the crisis and share seven…
Blog

How to recruit specialized business students and grow non-MBA enrollment

The following is a guide to help you locate, recruit, and nurture specialized business students.
Adult Education Blog
Blog

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.
Adult Education Blog
Podcast

Has Time Run Out on TikTok as a Marketing Tool?

Experts explore how banning TikTok on college campuses will impact efforts to engage students, staff, and other target audiences.
Blog

What do enrollment leaders care most about in 2023? Review our poll results to find out.

I’m going to share highlights from our most recent survey with you, using the results as a framework for broader observations and speculation about the forces defining today’s enrollment challenge.
Enrollment Blog
Blog

Our partners implemented strategic advising campaigns at 40 schools in 27 states. Here's what we learned.

Read this post to see what we learned about using student success analytics to design effective strategic advising campaigns from the inaugural Navigate Data-Driven Student Support Cohort.
Student Success Blog
Blog

How to stay ready for donors who “aren’t ready yet”

Through hundreds of field marketing tests yearly, our advancement marketing team has a catalog of tried-and-true digital marketing approaches that help our partners reach their goals.
Advancement Blog
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