Advancement Marketing Services

Our Advancement Marketing Services deliver the analytics, multichannel campaigns, and performance data leaders need to cultivate more alumni donors, increase levels of giving, and engage supporters throughout their donor lifecycle.

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Transforming Advancement Strategies for Our Partners

8.5%

Average growth in revenue (gifts under $5k) in year 1

5.4x

Average ROI

3 – 4

FTEs equivalent capacity added to your team

Advancement Strategy

Leverage a customized, year-long advancement strategy

Gone are the days of ad-hoc advancement efforts. Our team collects 10+ years’ worth of your alumni data, then segments it by likelihood to give and uses those segments to create a tailored, responsive strategy. Once created, we partner with your team to bring that strategy to life.

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Data and Analytics

Make agile, data-driven decisions on fundraising efforts

EAB’s personalized data dashboards show you real-time metrics, empowering you to put data at the forefront of your fundraising efforts. Our team uncovers insights into your donors’ behaviors and works with you to integrate those insights into your advancement strategy.

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Omnichannel Donor Experience

Develop and deploy omnichannel campaigns telling your story

EAB’s team of experts use your branding, voice, and graphics to create stand-out, hyper-personalized campaigns that resonate with your donors across channels. Donors receive targeted messaging based on their giving and engagement history to build affinity and inspire action.

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Digital Marketing

Grow your donor ecosystem through innovative digital marketing

You won’t find the next generation of donors by looking where you looked yesterday. Today’s and tomorrow’s givers are increasingly online, which is why EAB’s wide-reaching digital marketing efforts will help increase your fundraising reach, efficiency, and impact.

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Campaign Optimization

Boost your efforts with campaign optimization

The most effective messages are the ones that reach your donors. Our team of experts will optimize persistence and timing of messages, maximize email deliverability and list quality, and analyze performance in real time to quantify campaign success.

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Decades of Expertise

Meet Our Advancement Experts

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Talk to an Expert

Jenny Jones

Principal, Advancement Marketing Services

Specialties Advancement Communications, Alumni Relations, Annual Giving, Data and Analytics, Strategic Planning

Lurene Kubincanek

Managing Director, Partner Success

Specialties Advancement Communications, Annual Giving, Budget and Planning, Customer Service, Data and Analytics, Digital Marketing and Communications

Ready to Get Started?

Schedule a conversation with our team focused on:

• Where your team is trying to grow revenue, increase participation, retain donors, or build pipeline
• How alumni data, donor signals, and dashboards identify who to engage, when to act, and where growth exists
• How personalized omnichannel campaigns reach alumni and donors across email, mail, digital, and social
• How EAB expands your capacity and improves performance